Amy King Bridal and Beauty has a shop front makeover and pulls together a stunning styled shoot

A rosy pink shop front now invites you in to the style haven that is Amy King Bridal and Beauty and, once inside, you’ve got plenty of fresh new gowns to feast your eyes on. And if you’re still feeling uninspired? The Kirkcaldy boutique has also collaborated on a killer styled shoot that’ll definitely get your creative juices going

Amy King Bridal and Beauty's pink shop front
The Kirkcaldy boutique’s new rose-tinted store front

Take a scroll through any boutique’s Insta, and you’ll be bombarded with shot after shot of brides and their posse at the front door, triumphantly brandishing their dress bags. And rightly so: it’s a big deal, finally finding The One, and taking it home. Good job, then, that Amy King Bridal and Beauty’s facade has had the prettiest lick of paint, especially for the occasion (above). The rosy shade of pink is divine, and set off perfectly by the gorgeous floral installation.

As for the latest Amy King dress we’re crushing on? That would have to be the graceful, effortlessly minimal Alice by Rebecca Ingram, below, £POA. We’ll be seeing you at that front door soon enough, Alice…

Alice gown by Rebecca Ingram available at Amy King Bridal and Beauty
Alice gown by Rebecca Ingram, £POA, Amy King Bridal and Beauty

And as if that’s not enough, Amy and the team have been even busier behind the scenes, teaming up with a squad of star suppliers on a new styled shoot at The Den at Culross, a favourite local venue of the boutique’s. How did it come about?

“Photographer Matthew Johnston and The Den’s wedding events co-ordinator, Jan, met at a local wedding fair and got chatting about doing a styled shoot,” Amy explains. “Matthew then asked me – and some other talented suppliers – to get involved.

“The styled shoot was to have a relaxed, boho vibe. We had just received the new dresses from Rebecca Ingram and Sottero and Midgley, which suited the brief to a tee, so we went with those. The Den is a blank canvas and can be dressed exactly how you want: we were so pleased with the styling by Northern Light Creations, who filled the venue to the brim with candles, lanterns and fabulous decor.”

The result? A chic and dreamy shoot at a spectacular location. See for yourself!

A bride and groom wander through The Den at Culross
Bride wears: Laramie floral lace A-line gown by Sottero and Midgley, £POA, Amy King Bridal and Beauty; Ribbon-tied bouquet, made to order, Irene’s Florist; Groom wears: Cove Tweed kilt with light grey Crail jacket, from £89.50 to hire outfit for the weekend (Thursday-Monday), matching fly plaid, £25 to hire, all Kirk Wynd Highland House; Gin bar, from £300 to hire, Timorous Beastie Events (Photo: Matthew Johnston Photography)
Model wearing Amy King Bridal and Beauty at The Den at Culross
From left: Bride wears: Laramie gown by Sottero and Midgley, as before, Amy King Bridal and Beauty; Ribbon-tied bouquet, made to order, Irene’s Florist; Groom wears: Cove Tweed kilt with light grey Crail jacket, as before, Kirk Wynd Highland House; Gin bar, from £300 to hire, Timorous Beastie Events; Melissa sparkling ballgown in delicate tulle by Rebecca Ingram, £POA, Amy King Bridal and Beauty (Photos: Matthew Johnston Photography)
Dillon • King personalised denim jacket and model wearing Amy King Bridal and Beauty gown
From left: ‘Wifey’ personalised denim jacket, made to order, Dillon • King; Melissa ballgown by Rebecca Ingram, as before, Amy King Bridal and Beauty (Photos: Matthew Johnston Photography)

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