A rosy pink shop front now invites you in to the style haven that is Amy King Bridal and Beauty and, once inside, you’ve got plenty of fresh new gowns to feast your eyes on. And if you’re still feeling uninspired? The Kirkcaldy boutique has also collaborated on a killer styled shoot that’ll definitely get your creative juices going
Take a scroll through any boutique’s Insta, and you’ll be bombarded with shot after shot of brides and their posse at the front door, triumphantly brandishing their dress bags. And rightly so: it’s a big deal, finally finding The One, and taking it home. Good job, then, that Amy King Bridal and Beauty’s facade has had the prettiest lick of paint, especially for the occasion (above). The rosy shade of pink is divine, and set off perfectly by the gorgeous floral installation.
As for the latest Amy King dress we’re crushing on? That would have to be the graceful, effortlessly minimal Alice by Rebecca Ingram, below, £POA. We’ll be seeing you at that front door soon enough, Alice…
And as if that’s not enough, Amy and the team have been even busier behind the scenes, teaming up with a squad of star suppliers on a new styled shoot at The Den at Culross, a favourite local venue of the boutique’s. How did it come about?
“Photographer Matthew Johnston and The Den’s wedding events co-ordinator, Jan, met at a local wedding fair and got chatting about doing a styled shoot,” Amy explains. “Matthew then asked me – and some other talented suppliers – to get involved.
“The styled shoot was to have a relaxed, boho vibe. We had just received the new dresses from Rebecca Ingram and Sottero and Midgley, which suited the brief to a tee, so we went with those. The Den is a blank canvas and can be dressed exactly how you want: we were so pleased with the styling by Northern Light Creations, who filled the venue to the brim with candles, lanterns and fabulous decor.”
The result? A chic and dreamy shoot at a spectacular location. See for yourself!