Benefit is famed for its covetable cosmetics housed in colourful, quirky packaging, so when the beauty brand announced it was hitting the road with a series of exclusive pop-up charity shops, you bet they wanted to do something different whilst making a difference. Launching on Friday 21st April, an all-pink treasure trove – selling only items in shades of bubblegum, fuchsia, magenta, candy, cerise, rose, blush and salmon – will be nestled in Glasgow’s St. Enoch Shopping Centre for three days.
The #RaiseABrow store will be raising funds for Benefit’s annual Bold Is Beautiful Project in support of two fantastic women’s charities: Look Good Feel Better, which is dedicated to improving the confidence of women undergoing cancer treatment and Refuge, a charity that supports women and children affected by domestic violence.
Not only will there be generous donations from the public, but some top brands have also contributed items in Barbie’s favourite colour. Keep your eyes peeled for bargains from GHD, ASOS and The Cambridge Satchel Company. From clothes to candles and furniture to fragrance, the shop is going to packed with pink goodies and 100% of sales will go towards empowering women and girls across the country. In addition, Benefit’s team of expert ‘benebabes’ will be on hand for brow treatments which customers can indulge in after shopping.
If you can’t making it along to #RaiseABrow, you can still do your bit for Bold Is Beautiful by booking in to any Benefit Brow Bar in April, as all profits will be going directly to the two charities and you’ll receive a deluxe mini Gimme Brow worth £10.
Benefit’s #RaiseABrow all-pink charity shop will be located on the ground floor of St. Enoch Shopping Centre from 21st-23rd April.