As the younger, more playful sister of British bridal mainstay Sassi Holford, So Sassi has a solid reputation for producing fearless, flirtatious and vivacious pieces. 2018’s line has certainly nailed this niche, characterful vibe.
“This collection is for brides who want to embrace their own style and are not afraid to make a statement and crave a twist on tradition,” outlines the brand’s Gemma Worwood. “Taking inspiration from Generation Y celebrities, the range sees a blend of fun-loving silhouettes and fabrics, with skirts designed for dancing, bodices that keep their shape and internal corsetry constructed to make you feel fabulous and sexy.”
What’s new this year? “Expect elements like cold shoulders [see: Scarlett, above right], fringed-back details [such as the bohemian Rosie, above left], feature sleeves [all hail the Casey jacket, above centre] and ballerina-length tulle skirts,” says Gemma.
“The So Sassi range is ideal for a bride who is younger in age,” considers Jennifer Gilbert at stockists The Bridal Courtyard in Glasgow. “The styles offer finesse and elegance but each of them incorporates a directional, modern detail or two that ensures the collection maintains its more youthful elegance.
“That being said, the fabrics are lavish and the gowns are made to an extremely high quality. To top it off, the team at So Sassi are wonderful and happy to collaborate with us to build in bespoke touches to give the bride that extra-special feeling in her dress.”
Where to buy? Visit Alison Kirk Bridal and The Bridal Courtyard.