Joyce Young Design Studios launches two new lines that are perfect for mums

Signature and Casual Chic capitalise on the couturier’s 28 years’ experience with a range of knockout pieces for weddings and everyday – and there’s an e-commerce site on the horizon for you to snap it all up

Pastel outfits by Joyce Young
From left: Button through, V-neck dresses with deep pockets and front slit, shown in Pink, Wedgewood and Mint, £POA; Panelled, flared crepe dress with high waist and fitted to under the bust, £POA, all Joyce Young Design Studios

“Act your age, not your shoe size,” once sang Prince. Well, no offence to the purple popster, but where’s the fun in that? We have a lot of good times to catch up on and we’ll be dressing the part, thank you very much, courtesy of Joyce Young Design Studios.

“We are excited to announce the launch of two new collections, Signature and Casual Chic, born out of 28 years’ experience designing made-to-measure mother of the bride and groom outfits,” reveals Joyce Young. “The designs are relaxed and elegant, for grown-ups who don’t want to act – or dress – their age.

Pale mauve outfits by Joyce Young
Pale mauve outfits, from a selection, Joyce Young Design Studios

“This is the ultimate in slow fashion – well-cut dresses and flattering, feminine shapes that skim curves and come in an extensive choice of shades, individually made to order in our own production unit in Glasgow. Buy one, love it – order another in a different colour! Not a formula you’d find on the high street. We are currently working on an e-commerce site that should be live sometime in August too.”

In keeping with Joyce’s signature style, the looks are classic and refined, but there are playful details, too: subtle, asymmetric two-tone motifs, statement silk scarves, cheongsam-like necklines and contrasting overlays will get guests talking. Why go through life unnoticed?

Dress and three-piece trouser outfit from Joyce Young
From left: Ankle-length dress with cape detail, £POA; Three-piece trouser outfit, £POA, both Joyce Young Design Studios

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