Madison Rose Bridal excites with a new sister boutique dedicated to mamas

The Kirkcaldy boutique has opened new space Avenue by Madison Rose next door so all the gals can shop for their look in one place

Models showcase newest gowns available at Madison Rose Bridal
Left: Off-shoulder ballgown with textured bodice (style 9908F, £POA); Right: tulle appliquéd detachable train (style 9952T, £POA), both Allure Bridals at Madison Rose Bridal

The team at Madison Rose Bridal are on a high as of late. They recently won Wedding Boutique of the Year 2022 at the Scottish Wedding Awards; they’ve opened new sister boutique Avenue by Madison Rose which showcases flower girls’ and mothers’ outfits and they have a new designer joining their roster this summer.

American label Allure Bridals’ gowns will be available at the Fife store and we predict the off-shoulder ballgown (above left, style 9908F) and tulle appliquéd train (above right, style 9952T) will be hot property.

models pose in newest gowns available at Avenue by Madison Rose
Left: Silver and navy A-line dress (style 28019, £POA) by John Charles; Right: white and taupe gown with ruffle detailing and fishtail skirt (style 5G132, £POA) by Couture Club by Rosa Clara, both available at Avenue by Madison Rose

Their newest venture, Avenue by Madison Rose, has one key focus: mamas. The store will allow all the ladies to hunt for their dream attire in one trip. Filled to the brim with occasionwear, hats and fascinators, the new Kirkcaldy shop has everything those preparing to watch their little darlings walk the aisle will need to feel gorgeous.

Since opening in February, it’s won a loyal fanbase thanks to its covetable selection of big-name brands. We’re sold on this chic silver and navy A-line dress (above left, 28019, £POA)  from John Charles.

We predict the chic white and taupe gown with ruffle detailing and fishtail skirt (above right, 5G132, £POA) will also be a hit: pair with gold accessories for look worthy of the red carpet.