A prestigious accreditation from the Retail Bridal Association and a big premises move have kick started Inverurie bridal boutique Midnight Elegance‘s post-lockdown comeback
Inverurie’s Midnight Elegance is coming up in the world. Not only did the store become one of just three boutiques in the north east to be accredited by the Retail Bridalwear Association – and during lockdown no less – but it has also moved into a brand new premises on the high street. Complete with 100m2 of space over two floors, the store boasts luxurious toilet facilities and a dedicated car park.
“It was a busy lockdown!” laughs owner Kathy Yates. “We’re really revelling in our new premises and a new, lusted after accolade. Previously, we could only hold one appointment at a time. Now, with a floor for bridal and another for bridesmaids, flower girls, prom and evening dresses, as well as three fitting areas, we’re much more flexible.
“That said, we don’t want to lose the much-loved intimacy we’re known for. Our brides will always have one-to-one service and exclusivity of the bridal floor.”
Kathy first eyed up the place in early 2020 but, due to lockdown, negotiations didn’t begin until October.
“It actually worked out in our favour,” she admits. “We were able to gauge demand when we reopened in July. With a waiting list of 150 that we could barely keep up with, it was pretty clear that it was there!
“Still, with the site in a poor state of repair it was a risk. I wanted to take advantage of the light, airy space while weaving in the delicate, intimate vibe our clients know and love. There are soft, white drapes with hints of pink and gold, two show-stopping chandeliers and a fairytale staircase. It’s glamorous but elegant, comfortable yet luxurious.
“I feel so proud of the business. If I look back to where I was and where I am now, I’m a million miles beyond where I thought I’d be. I hope that self-financing this venture during these challenging economic times assures our brides that we’re 100% committed to fulfilling their dreams, and we’re here to stay.”