Sassi Holford launches its 2021 wedding dress and ready-to-wear collections

Whether you opt for something from Sassi Holford’s core bridalwear range or the new, affordable fashion line, the results are equally as dreamy

Roseanna ballgown by Sassi Holford
Roseanna ballgown, £POA, Sassi Holford

Leave it to Sassi Holford to completely reinvent the timeless, strapless ballgown. In amongst slinky lace mermaids, puffed sleeves and fabulous 3D laser-cut, appliqué fringing, the new Asteria collection features this awe-inspiring style – part dress, part work of art – Roseanna [above].

“I’ve collaborated with some of the most talented and innovative fabric designers to produce this print,” the designer divulges. “It’s a unique blend of femininity and edge. The silhouette represents one of my most celebrated cuts, but the print will leave you spellbound.”

Broken up only by a slim belt that nips in the waist, the floral motif is allowed to blossom unabashedly across the bodice, unlike any gown we’ve seen before. If a statement’s what you want to make, this is the one.

Evelyn gown by Sassi Holford
Evelyn gown, £POA, Sassi Holford

Too bold for you? Don’t worry: the range is still full of the kind of effortlessly classic options Sassi always nails (such as the sculpted Evelyn, above), albeit from a modern perspective.

“There is a liberating freshness running through the collection,” Sassi notes. “Our world has changed and brides are determined that their wedding will be a joyful celebration for them, their partner and their families – this has been my creative inspiration.”

Meanwhile, this year’s RTW range (tip: if you’re on a tight budget, seek out designers’ straight-up fashion, rather than bridal, lines for a more affordable route into the brand) is magnificent, and well worth a scan if you feel your intimate nuptials are calling for less ballgown and more separates. There’s not a sniff of a compromise in quality or luxury here: we’ve got our eye firmly on the Brooklyn foil cami, £225, and Luxor skirt, £775, both below; a sustainable combo, as each can be worn again after the big day.

Brooklyn foil cami and Luxor skirt by Sassi Holford
Brooklyn foil cami, £POA, and Luxor skirt, £POA, both Sassi Holford