Saving grace: how to bag a bridal bargain this month

Four Scottish bridal boutiques are running promotions this month – here’s everything you need to know

Bridesmaid dresses from Sorella Vita
From left: styles 9132, 9150 and 9026, all £POA, all Sorella Vita, available at The Finer Detail

As months go, January always gets a bad rep. The come-down from Christmas is tough (buh-bye cheese and biscuits for breakfast), it’s cold, it’s dark, your bank balance is more than a bit battered and the callous ‘new year, new you’ message that pops up everywhere you look starts to get old real quick.

Yet these few weeks do have one thing going for them – the sales. You may think the wedding industry is exempt from this particularly sweet consolation prize, but you’d be pleasantly surprised how many deals and discounts are up for grabs, especially at bridal boutiques. Hold onto your (half price) veils, kids: we’re going in.

A selection of bespoke gowns, Glitterati
A selection of bespoke gowns, Glitterati

First, there’s Glasgow’s Glitterati. “Our sample sale kicked off on 5th January, with exclusive bridal styles all heavily discounted at half price or less,” the boutique’s Moira Withers reveals. “And there’s still plenty left! Seize the opportunity to pick up a designer gown for a fraction of the cost.” What if you spot a brand new gown in store that steals your heart instead? “Bring your copy of Tie the Knot Scotland along to the boutique to also claim 10% discount off the current collection this January,” Moira adds.

Over in Edinburgh, Pan Pan Bridal has a date for your diary. “We’re having a massive sample sale for one week only, starting from 25th January,” says Huda Abdulgader. “It’ll include fantastic, well-respected designers like Jenny Packham, Martina Liana, Badgley Mischka and many more.” Martina Liana’s style 744 (below) layers lace over satin to create a seductively curvaceous silhouette with a delicate open back and will be available at 50% off its recommended retail price (a cool £1,899 originally). This one is a size 12, but there’s no shortage of stock in various sizes for you peruse and try on (we hear the Jenny Packham styles are something seriously special).

Style 744, originally £1,899, now 50% off, Martina Liana, available at Pan Pan Bridal
Style 744, originally £1,899, now 50% off, Martina Liana, available at Pan Pan Bridal

Meanwhile, at The Finer Detail, the team have a significant birthday to celebrate. “This January marks our tenth anniversary,” says owner Karen Wright. “We have a brilliant offer running throughout the month, with savings of at least 10% for every bridesmaid order placed (namely, 10% off one or two adult dresses, 15% off three or four adult dresses or one free for every five adult dresses). Plus, we have 10% off all bridal orders at our sister boutique, The Bridal Suite, and a sample sale running between 21st-23rd March.” You’d be mad not to hook your girls up with some sassy Sorella Vita numbers (top, styles 9132, 9150 and 9026, all £POA) and have a browse for yourself.

Tullablush Bridal is also feeling generous. “For the full month of January, anyone who buys a full-price gown will get a free veil up to the value of £150,” notes the store’s Emma McCarthy. And the boutique is not short of options on the dress front. “We are the only stockist in Scotland of both Mikaella and Paloma Blanca,” says Emma. “Their 2019 ranges are outstanding, with simple cuts and sumptuous fabrics to tempt the modern bride. (How sultry is Paloma Blanca’s style 4833, below right, £2,050, and its sheer, plunging panel?) We’re also loving our new Kenneth Winston line of fairytale gowns with luxurious beaded details (style 1809’s embellishments, below left, £2,300, are arranged in figure-hugging columns).”

From left: Style 1809, £2,300, Kenneth Winston, and style 4833, £2,050, Paloma Blanca, both available at Tullablush Bridal

If you plan to hibernate through January (and we wouldn’t blame you), Tullablush still has you covered. “From February 1st-14th we will be running a Valentine’s competition to win £500 off a full-price gown,” Emma says. “The winner will be announced on 14th February at our ‘Love Weekend’, where we’ll be giving another lucky bride a pamper package within the Tullablush Salon [adjacent to the boutique], including hair, makeup, nails and a spray tan. It’s the perfect trial run for the big day.”

Consider those January blues blasted.