Say hello to Maggie Sottero’s 2020 gowns at Etiquette Bridal

Dawson gown by Maggie Sottero
Dawson, £1,250, Maggie Sottero, available at Etiquette Bridal

Now that Aberdeen’s Etiquette Bridal has rebranded (it was formerly known as Brides Delight) and settled into its lovely new store, a thoughtfully designed space at Rosemount Viaduct, it’s time to get back to the business of ushering in this year’s freshest gowns.

“Our Spring 2020 Maggie Sottero collections have arrived,” announces Eilidh Campbell. “My top pick has to be Dawson [above, £1,250], a streamlined, crepe halterneck.”

We’re also in awe at the body-sculpting powers of this expertly constructed dress, from the curvaceous silhouette of the bodice to the cascading train. And, since we’re all about earrings these days (catch our round-up of the hottest chandeliers and studs in the current issue), that bead-encrusted neckline will show off a drop nicely.

If you can’t get enough of the gowns, there’s more: they’re recently had their moment in the spotlight.

Durn House photoshoot with Etiquette Bridal
Photos: Lauren Polson Photography

“I never pass up an opportunity to supply a dress for a photoshoot with local creatives. It’s a fabulous way to support each other,” says Eilidh. “This shot [above] is one of my favourites ever. The team decided to work towards creating a glamorous, vintage-inspired aesthetic for the shoot and the Aston dress by Sottero and Midgley fits in perfectly with the vibe, given the gold, Art Deco-reminiscent beading on the back and the cuffs [just seen].

“It’s a bit different to many of the gowns I have in stock at the minute, and I was thrilled to be able to give it its moment in the spotlight.”

Isn’t it dreamy against the opulent backdrop of Durn House, paired with a tousled up-do by Keri Bremner, makeup by Rachel Raine, and wild, bohemian florals, arranged by Paper & Petals? Just mesmerising.

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