‘Unusual, uncommon and unique’ is the mantra that new kid on the bridalwear block, Unbridaled Boutique, lives by. The Ayr boutique – which opened at the end of September – stocks some of the freshest, most sought-after labels in wedding wear. Brides will find in store an eclectic mix of hand-picked and handmade gowns, all with a modern twist and unique flair. “Almost all the labels we sell are completely exclusive to us in Scotland,” explains owner Emily Plunkett. Along with Elizabeth Stuart’s romantic yet fashion-forward looks (that BSW has long been a fan of), you’ll find chic, modern silhouettes by Lara Hannah, covetable short dresses by Tobi Hannah, slinky antique-look gowns by London-based Belle & Bunty and – for the first time in Scotland – heavenly, ethereal creations from Barcelona’s Otaduy.
Unbridaled has also adopted a refreshing approach to the dress shopping experience as Emily reveals: “While we don’t operate any set opening hours, we try to be as accommodating as possible, so if you require an evening appointment then just let us know. Whenever possible, appointments give brides-to-be two hours of undivided attention, allowing them to try on dresses in a relaxing and comfortable environment.” Inside, the boutique is an antidote to the shabby chic look that has dominated bridal shop décor of late, as Emily reveals: “Forget bird cages and gilded mirrors: we have sparkly lizards on the wall and dresses hanging from driftwood salvaged from Prestwick Beach.”
Summing up the boutique’s ethos, Emily says: “We aim to be a haven for brides seeking something different; a mecca for brides craving individuality and a hub for brides wanting to break the rules…or even more so – the bride who makes her own rules!”
2 Somerset Road, Ayr. 07540 246252, www.unbridaledboutique.com