Rainbow Club’s latest collection lands at Innate Bridals

Rainbow Club Rita heels
Rita, £95, Rainbow Club, available at Innate Bridals

Ready for something new? Of course you are. Innate Bridals, a haven of ex-sample and cancellation gowns, available at a jaw-dropping 40%-80% discount, doesn’t just sell dresses – oh no. The Dundee boutique also stocks shoes by Rainbow Club. The long-established brand with the trusty dyeing service has had a major refresh, and is looking all the more chic for it.

“What Rainbow Club is producing just now is spot on,” praises owner Keira Stocks. “There are more options than ever before: wider fits, flats, interesting pieces that have a cool ‘night-out’ feel, with all the comfort you’d want from a bridal shoe. Plus, the dying service is unrivalled.”

“The brand has always had an individual look, a design signature that’s run through everything from the catwalk-inspired shoes to the bespoke hand-colouring process,” notes the company’s managing director Richard Marsh. “And the 2020 season is no different. With the appointment of guest designers, the collection takes inspiration from the likes of Jimmy Choo and Aquazzura. We’ve developed new heel heights, fabrics and linings, all which have a role to play in the look. It captures a spirit of modernity, whilst always complementing the quintessential British style that Rainbow Club customers know and love.”

So while you’re picking up a bargainous gown, you could nab your kicks at the same time. Two birds, one stone!

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