Chanel beauty pop-up launches in Edinburgh historic townhouse

Step this way: Chanel has launched a limited time pop-up in Edinburgh’s opulent Charlotte Square to celebrate their new limited-edition luminous matte lipstick. Expect class, sass and a fully immersive experience to help you find your perfect pout…

Chanel's new pop up door opening on Charlotte Square in Edinburgh, choose from a selection of lipsticks in reds and pinks
Left: Step through the doors of the newly opened experience at Charlotte Square in Edinburgh Right: With an array of stunning colours on offer, what will you choose?

Like New York fashionista Carrie Bradshaw once said, I swear on Chanel that you’re going to want to check this out.

The legendary fashion house is tomorrow opening the doors to a stunning new temporary beauty boutique right in the heart of Edinburgh to celebrate the launch of Rouge Allure Velvet Nuit Blanche – a new, limited-edition luminous matte lipstick, the face of which is none other than Hollywood starlet, Margot Robbie.

There are eight exclusive shades in the collection, one for every hour of the night. Ranging from sierra red to fresh pink with some hues of fuchsia, brown, purple and orange on offer too – the vibrant shades are presented in a minimalistic new chic white case with black trim (perfect for finding in the bottom of your clutch bag when you’re out on the town).

Chanel cinema with lights and velvet seats
Sit back, relax and feel like a Hollywood starlet on the launch night of your new lipstick obsession in the immersive Chanel cinema

From luminous matte red ’00:00′ to start the evening, through to ’07:00′, a fresh pink that is soft like the early morning, the divine shades offer different ways to embellish your lips in different hues from day to night.

Beauty fans can stop by No. 8 Charlotte Square until 30th March to discover a beauty journey situated across two floors. Perfect for brides looking for their wedding day pout or perhaps for a #bridetribe day out, get ready to get glam.

WATCH: See inside the Chanel Edinburgh townhouse pop-up

Beginning with a welcome from Chanel beauty experts, you will soon be transported to an effortlessly cool cinema where you will be introduced to the Nuit Blanche campaign film whilst relaxing in luxe velvet armchairs warmly lit by Hollywood lights.

Wondering what shade suits your persona best? Next, you can step into an interactive beauty room with a digital clock to live your own Margot fantasy. Will you be ’03:00′ like the peak of the party? Or perhaps ’04:00′ is more your hour?

Margot Robbie actress applying red lipstick from Chanel tube
Do it like Margot – experts will be on hand to match you to your perfect hue in the collection

No Chanel lipstick pop-up would be complete without actually trying the lippies, would it? In the backstage beauty area, you can try on your favourite shades and sample the products used to create the nighttime looks sported by Ms. Robbie in the campaign film (above).

Exclusive to Edinburgh, Chanel School of Make Up Masterclasses will be available to pre-book for you to ensure you are party (or wedding) ready, with the cost redeemable against the divine products which are all available to purchase at the end of your experience.

Before you head out on the tiles (or cobblestones, you are in Edinburgh after all), stop by the Velvet Club where a surprising and interactive space awaits you. Believe me, you’ll be ready for your close up and it’s just as well – a photo booth is on offer for you to capture your Chanel memory forever. With disco balls, decadence and even space to dance…you’ll quite simply not want to leave (and will have that social media content on point).

Now is your time to take that iconic CoCo advice literally: “add more lipstick and attack”. Glamazons will truly find no more sophisticated surroundings than that of the pop-up to do such a thing.

The Chanel pop-up will be open Mondays to Saturdays from 9th to 30th March from 10am to 6pm and Sundays from 10am to 5pm.

Pre-book your complimentary visit to the townhouse or a party ready masterclass here

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