Five of the biggest beauty trends for 2023 brides

Getting married in 2023? There’s still time to work some of the latest beauty trends into your wedding day. See what makeup, dresses and accessories brides are loving


With wedding season in full swing, we’re taking a look at which 2023 beauty trends brides are loving. Beauty Daily by Clarins has pulled together the top five recent bridal beauty trends according to Pinterest, from makeup looks to dress styles.

Take a look through our 2023 trends Pinterest board for inspo, or keep reading for all the details.

Ethereal wedding style

For a wedding that’s out of this world, why not have an ethereal or fairytale theme?

There are so many gorgeous fairytale wedding dresses, as well as pearl or floral accessories, that help you achieve the mythical look.

As for makeup, try ethereal nails with an iridescent finish, soft base makeup, highlighter and shimmery eyeshadow.

fairytale inspired wedding dress and bridal hairbands
Bridal style is all about the right dress and accessories. Left: Dress by Sassi Holford from Ivory Grace; Right: Bridal hairband from Dolecka

If statement hair accessories are your thing, check out some of our fave bridal designs here.

Bridal up-dos

The clean girl aesthetic has made its way into bridal hair. Sophisticated slicked back buns (with an optional middle parting) are becoming popular with brides, including celebs like Sofia Richie Grainge and J-Lo.

That doesn’t mean your hair has to be totally minimalist, as many brides add in accessories or have elaborate veils. The elegant up-do also keeps your hair off of your face and allows your jewellery or hair accessories to stand out more.

Jennifer Lopez and Sofia Richie on their wedding days
Jennifer Lopez and Sofia Richie both opted for sleek buns on their wedding days. Left: @hurelparis on Instagram; Right: @sofiarichiegrainge on Instagram

Natural bridal makeup

It’s all about natural, effortless beauty on your big day – even if it takes 30-odd products to get the look.

To achieve no-makeup glam, opt for a light coverage foundation or tinted moisturiser, neutral eyeshadow shades to give a bit of definition, a light sweep of glowy bronzer and blush, as well as nude-coloured lip gloss.

Of course, it helps to have a good base to work with. To achieve flawless skin, it’s all about the prep. Check out these beauty glow up tips to try ahead of your nuptials.

natural bridal makeup looks
Left: Natural makeup by Alice Marie Rouillon Hair & Makeup; Right: Bridal makeup by Alana McCrae Makeup

Sage green themed wedding

Sage is a gorgeous colour, so it’s no surprise it’s been popular at weddings this year. From invitations to napkins, there are lots of ways to incorporate the fresh green hue into your big day.

One of the most popular ways to use the colour is in bridesmaid dresses, and it also works well in bouquets! For a pop of colour in your own bridal look, why not incorporate sage into your nail art or jewellery?

sage green accents in weddings with bridesmaid dress and nail designs
From a full theme to a little hint of the colour, sage brings a fresh feeling to a wedding. Left: Next; Right: @everynails_ on Instagram

Floral wedding accessories

Obviously flowers are a big part of your wedding day, from your and your bridesmaids bouquets to florals around the venue. But many brides are embracing even more of a floral theme, adding flowers into their veil, hairstyle, jewellery and nail designs.

Floral hair comb and earrings on a bride and daisy print nail art
Left: Floral hair comb and earrings from The Bobby Pin UK; Right: Subtle daisy nail art by @chezpaintsnails on Instagram

Style your bridal look with some gorgeous pieces from Quiz

Time to think about the groom’s style next? Check out our recent groomswear photoshoot for inspiration