Content creators are quickly becoming a wedding staple, so we chatted to several Scottish content creators to find out all you need to know about booking one for your wedding
In case you haven't heard, the latest wedding trend is to have a dedicated person on-hand to capture social media-ready videos and photos using their phone. Called a wedding content creator, many couples are opting to book this new wedding supplier as an additional way to document their day.
And it seems like the trend is here to stay. In a recent Bridebook study, it was discovered that one-in-three Gen Z couples are opting for an unplugged, tech-free wedding day. In this instance, wedding content creators are an ideal solution, as they can discreetly document key moments and details, leaving guests free to just enjoy the day.
Wondering what a wedding content creator actually does, and whether you need one at your wedding? We chat to nine Scottish content creators to find out how it all works – from prices to what you’ll receive after the wedding.
What is a wedding content creator?
In essence, a content creator is there to film moments from your day and edit them into videos and photos which are tailored for social media sharing.
Erin of Erin's Little Lens, a Scottish content creator, describes her role as: "your personal behind-the-scenes best friend. There to help capture your story and day as a whole through the little lens of an iPhone, giving you a true authentic guest perspective."
So what exactly are they doing while at the wedding? Let's Do It Creative founder Gemma explains: "A content creator captures images and videos throughout the wedding day, discreetly and unobtrusively, using a smartphone to allow guests to have a completely unplugged experience."
Above: wedding highlight TikTok by Let's Do It Creative
What does a content creator capture at a wedding?
"Unlike a traditional wedding photographer or videographer, I'll focus on the candid, behind-the-scenes footage that can be edited quickly and posted to platforms like Instagram, TikTok or Facebook," Happily Ever Captured's Kerry explains.
This can include: "the unedited, unretouched bits of the day, the laughs and tears," Unveiled Moments owner Emma tells us. "I cover real-life moments along with all the details of the day. This includes the floral arrangements, the venue's decor and the bridesmaids' attire."
And don't worry if you have something in mind you want filmed. Content By Gail assures: "I will always have a run through with the couple before their wedding day and ask if they would like any specific content captured, for example any family members' reactions or if there are any surprises to be ready for and not to be missed."
What parts of a wedding does a content creator capture?
"From the nervous giggles before the ceremony to the confetti toss and the wild dance floor moves, I’m there to document it all in a relaxed, non-intrusive way," Christin of The Perfect Day Club tells us.
As well as capturing the overall day, your content creator will be on hand to document all of the really meaningful moments too. Content By Gail shares that one of her favourite things to capture is "the father of the bride seeing his daughter for the first time. It's so special."
How long is a content creator at the wedding for?
You’ll typically be able to choose from a range of options depending on what you would like the content creator to film, including getting ready in the morning, the ceremony, speeches or dancing the night away.
Fifteen Wedding and Events offers packages “of all sizes, from a few hours all the way up to a full day (10-11 hours on average)," as owner Lianna explains.
Speaking of timings, Let's Do It Creative tells us: “Full days tend to kick off two to three hours before the ceremony and end a couple of songs into the party. Then, many content creators head home to start the culling and editing process to make the 24-hour deadline.”
What kind of videos do wedding content creators film?
"I focus more on storytelling than trends," Ashley of AMCK Socials tells us. "I aim to capture authentic moments and emotions, although I am happy to recreate some fun trending content if this is what you are looking for."
The Perfect Day Club adds: "During our consultation call, we’ll chat through exactly what you’d love to see – whether that’s heartfelt highlight reels, fun and trendy videos for social media, or photo collages of all those behind-the-scenes moments. My goal is to create content that feels personal, meaningful, and truly you – something you’ll treasure forever."
Who should book a wedding content creator?
You might be thinking this new wedding service is only for the Instagram-obsessed, but that’s not always the case.
“A content creator can be for any couple. You don't need to be an influencer or have a large social following to want a content creator,” Lianna of Fifteen Wedding and Events explains. “It is for any couple who want to have that extra way to relive their wedding day in the most raw way possible and within 24 hours.”
Caitlyn, who runs Candid Content, echoes this, saying: “I have bookings with couples of all ages who want something to look back on the next day and send to family and friends in short form.”
With AMCK Socials founder Ashley agreeing: “Content creators are great for couples who want a modern take on wedding memories. It’s ideal for capturing moments in a unique, shareable way.”
The Perfect Day Club adds: "Whether you’re camera-shy or confident, my relaxed, friendly approach ensures you feel at ease while I capture real, emotional moments, delivering trendy, shareable content with a fast 24-hour turnaround – all while keeping things fun and stress-free."
What does a wedding content creator use to film?
The latest smartphone is a must-have for wedding content creators to capture high quality content, with Fifteen Wedding and Events adding that they also bring “a gimbal, various tripods, ring lights and a small digital camera,” as part of their kit.
Speaking about the type of content this allows them to record, Unveiled Moments adds: “I use the most recent iPhone, which records in 24K or cinematic format. To get amazing stills of the day, I also utilise a couple more powershot cameras and a top-quality gimbal for smooth video focus."